Ruth Hogben directed this fashion film for Gareth Pugh’s A/W 2010 Collection “Joie de Vivre”. The London-based director portrays Pugh’s dark narratives with extreme sharpness and her signature chic factor.
A model dances a quirky dance full of movement and visual references: Cabaret in the 20s, German Expressionism, Edward Scissorhands, Clubbing, Madonna’s Vogue period, Lady Gaga’s attitude, drag-queens and rag dolls.
Through editing, Hogben achieves an army of women who are in constant flux frantically dancing fractured steps, reversing, and fast-forwarding until we loose our sense of time.
The rich and queer content reminds us of the work of London-based choreographer Simon Vincenzi where dancers embody several characters at once with unimaginable outcomes.
We love how the intense theatricality, the multiplicity of references, and the choreographic editing deliver super captivating imagery that we just can’t stop watching.
Tell No One, London based creatives experimenting with the camera.
London-based artists Pete Hellicar & Joel Lewis create immersive digital installations.
Koerner Union and I Could Never Be A Dancer collaborated to create a human kaleidoscope for ...
Album cover designed by HVASS&HANNIBAL, design studio based in Copenhagen.
Vienna-based dance company fit themselves into urban spaces.
Rapture, a site-specific choreography by New York-based Noémie Lafrance.