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Gum by numbers. Every little bit helps keep Australia beautiful. Andy Warhol, Marilyn version.

"Paint by numbers" in the street

Hubba Bubba has found a solution for people who don’t throw chewing-gums on the floor. Each number corresponds to a chewing-gum’s color. So everybody can contribute to create an artwork!

Advertising Agency: DDB, Sydney, Australia
Executive Creative Director: Matt Eastwood Deputy
Creative Director: Steve Back
Art Director: Iggy Rodriguez, Steele Bonus, Justin Carew, Jakub Szymanski
Copywriter: Iggy Rodriguez
Typographer: Jason Young

Gum by numbers.
Every little bit helps keep Australia beautiful.

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