Creative And Live

Logan Wines is a boutique winery based in Mudgee NSW. Since their launch 11 years ago, Logan wines have built a reputation for beautifully crafted wines that occupy a top-end niche position in Australia and key overseas markets including Japan and the UK. The brand’s core drinkers could be best described as investigative connoisseurs – those not afraid to try something else in the pursuit of excellence. Late in 2007 the winery principals, Hannah and Peter Logan commissioned War Design to develop a brand brochure and redesign their signature wine label.

War Design role

Brochure, packaging and merchandising.

War Design response

Logan brand brochure

The Logan identity reflects the attention to detail, personal and highly crafted approach the Logan’s take to everything they do. This is articulated through hand drawn typography, combined with playful copywriting, beautiful imagery and an attention to production and printing quality. All these elements ensure a memorable piece.

Logan Wine Labels

Taking the lead from Logan’s bold and highly individual approach to winemaking, a concept based upon embroidery was chosen as an ideal metaphor to the care and effort placed into the wine. The concept required the embroidering of beautifully intricate compositions of fruits, berries, leaves and flowers to represent the textures and flavours of each varietal. These stunning representations were then rolled out across all touch points. Thanks must go to Delma – the lovely embroiderer that brought the concept to life, stitch by painstaking stitch. One very talented lady indeed!

Outcome

The result? Well its early days but we are sure it will mean Increased sales, new markets, design awards and a new identity that truly reflects the brand attributes and the quality product within each bottle. We will keep you posted.

Credits

Strategy: Melissa Walker

Account Director: Kate Jensen

Designer: Ivana Martinovic

Retouching: Dylan Morgan

Finished Art: Dylan Morgan

Written by Octave Z