Coöp is a graphic design studio based in Melbourne and an ongoing collaboration between Paul Fuog and Dan Honey.
Coöp presents a very interesting work for Gorman 10 Year Diary. The studio pitches on an organic philosophy and created a sustainable book: Collectively, we were really concerned about how the fashion industry and fashion consumers were mindlessly contributing to environmental harm. The Gorman’s book is a real valuable object, description:
We conceived and created a comprehensive book designed to educate customers on the merits of ‘slow fashion’ versus ‘disposable pop fashion’. In a reaction against throw-away design the book was created to become more valuable over time and extends a lifespan of 20 years – reflecting 10 years to the past and projecting 10 years to the future. A photographic series was styled from product from 1999 – 2009 and this was combined with a 10 year diary projecting from 2009 – 2019. Each image in the photographic series relays a sustainability theme particularly relevant to the fashion industry including conservation, carbon neutrality, repurpose, durability, dematerialisation and wear organic, to remind us of the simple steps we can take to reduce our impact.
The concepts of longevity and protection informed a plaster-cast styled cover and binding. The end result is a useful keepsake and a modern collective of the brand that moves away from seasonality and instead makes a clear statement that Gorman fashion is enduring.
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