Moving Brands created a unique identity for new, luxury, ready-to-wear menswear brand, E. Tautz. I was seduced by the mix between heritage and modernity as I was for the Norton&Sons project. E. Tautz project expresses rich history with simplicity.
Moving Brands created a lockup between the monogram and the wordmark which is set in Gill. It is clean and modern feeling, with a hint of utility, which reflects E. Tautz’s heritage as a military outfitter. Colour and material has been a very important element in the identity. We mixed muted, natural blacks, greys and copper with a very rich, bright yellow. The mustard yellow is hugely identifiable and unusual and features in many of the design expressions. We were also determined to use high quality, authentic materials in every expression – heavy uncoated stocks, natural buckram, copper foil and, naturally, parcel string.
Design
Design
Design
Design