Luciano Marx and Aris Zenone are originally from Ticino, the italian part of Switzerland, Luciano works and lives in Lugano whereas Aris settled in Lausanne, in the french part of this beautiful country. Together they created the visual identity for the Club WKND based in Lugano. The work is bold. By mixing media and genres the identity comes out very powerful and graphically clear. They re-worked the typography to create the logo and it works very well!
“WKND is a club that proposes a great variety of quality activities. Its multifaceted and energetic nature was conveyed in the development of the logo and the graphic identity. Every element in the logo can stand on its own, so as to possibly bring enrichment to the various formats. The promotion occured gradually and it relied heavily on images of Lugano, in order to underline how WKND is the most important, historic and renowned venue of the night city life.”
Art direction and graphics: Luciano Marx, Aris Zenone
Photography: Simone Cavadini (big letter made of polystyrene)
Igor Ponti (images of Lugano)